AXIS & ALLIES D-DAY BOARD GAME

Description

Target Audience
Ages 12 and up, 2 to 3 players.

Key Selling Points/Marketing Support

2-3 player tactical combat game.
All-new stand alone extension of the Axis & Allies line.
2004 marks the 60th Anniversary of D-Day.
New, extra-large game board/map.
New piece (blockhouse).
Nationwide PR campaign in conjunction with 60th anniversary of D-Day.
Cross Promotion with the History Channel’s airing of “Band of Brothers” in April/May 2004.
Consumer print advertising.
In-store POP materials.
In-store Game Event Day.
Promotional support at key consumer conventions.
Organized Play support.
Game tips and strategies at www.avalonhill.com.